Digital Marketing Specialist Master's Program (In Collaboration with META)

Digital Marketing Specialist Master's Program Certification (In Collaboration with META)

This Digital Marketing Specialist Master’s Program is designed to transform you into a digital powerhouse with in-depth expertise in all digital marketing domains with its dynamic and immersive learning experience. Furthermore, this program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, and emerging technologies to prepare you for the fast-paced digital world and enable you to deliver exceptional results. The various capstone projects at the end of the program will help you apply all the concepts you have learned to solve realworld marketing problems and fill gaps in strategies.

Key Features

• Course and materials are in English
• 8 Months Bootcamp program of live classroom & self-paced eLearning (5-10 hours/week)
• 1 year access to the learning platform and class recordings
• Industry recognised Digital Marketing Specialist certificate
• Learn 35+ digital marketing tools
• Leverage ChatGPT and the latest AI tools for digital marketing
• Access to master sessions by Meta Blueprint trainers
• Free Meta Certified Digital Marketing Associate exam voucher worth $99
• 5 Capstone problem statements and 15+ course-end projects
• 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
• Learn using the Meta Business Coach chatbot
• Course aligned with Hootsuite and SE Ranking certification

Learning Path

1. Digital Marketting Foundation (eLearning)

2. Search Engine Optimization (eLearning & Live online class)

3. Search Engine Marketting (eLearning & Live online class)

4. Social Media Marketting (eLearning & Live online class)

5. Strategies for Paid Campaigns  (eLearning & Live online class)

6. Analytics,ROI and Evaluation (eLearning & Live online class)

7. Digital marketting Capstone

Electives

• Email and Mobile Marketing (eLearning & Live online class)
• Generative AI in Sales and Marketing (Live online class)
• Blogging (eLearning)
• E-commerce Listing (eLearning)
• Aliate Marketing (eLearning)
• B2B Marketing (eLearning)
• Meta Master Session (Live online class)

Program Outcomes

• Use the fundamental ideas and techniques of digital marketing to promote your business and increase your customer base
• Target customers with mobile devices using various mobile marketing techniques
• Create content on platforms like Facebook, Instagram, LinkedIn, and Twitter, and run advertisements there
• Optimize different campaign KPIs and metrics with the help of different analytics tools
• Plan and implement digital marketing campaigns across different domains
• Optimize your pages for SEO and rank your pages higher on search engines with keyword optimization techniques
• Create and implement a content strategy based on the goals and objectives at every stage of the marketing funnel
• Create a campaign and bidding strategy for your paid marketing campaigns
• Explore the application of AI and emerging technology in digital marketing and learn how it helps automate campaigns and increase productivity

In Collaboration with META

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

What will you get:

• Access to master sessions by Meta Blueprint Trainers
• Free Meta Certified Digital Marketing Associate Exam Voucher worth $99
• Access to Meta Business Coach
• Learn foundational advertising concepts on Facebook, Instagram, and Messenger
• Course aligned with Meta Certified Digital Marketing Associate exam
• Access to self-paced content curated by Meta exam
• Earn Meta Certificated Digital Marketing Associate Badge after passing the exam

Exclusive Benefits

• SE Ranking: Get free access to the SE Ranking platform for 1 year!
• HubSpot: Complete the HubSpot Email Marketing Certification training to become a HubSpot-certified professional!

Become a New-Age Digital Marketer by Leveraging Generative AI in Sales and Marketing

Explore the future of marketing with AI: Dive into digital strategies, AI, and the role of generative AI. Master automated copywriting, AI-powered segmentation, and dynamic campaigns. Learn predictive analytics, AI-driven customer retention, and ethical considerations

• Master Gen AI-powered marketing strategies across various channels such as SEO, social media, email, and mobile marketing
• Forecast sales trends, enhance CRM processes, and predict customer behavior with AI
• Optimize pricing, promotions, and customer retention with the help of Gen AI-powered marketing strategies
• Learn personalized communication with Chatbots and Virtual Sales Assistants Maximize efficiency with Gen AI-powered time savings

Also Learn other Generative AI tools:

• ChatGPT
• invideo
• Rytr
• Julias by Triller
• Stable Diffusion

Recommended Certificates

This Digital Marketing Specialist Master’s Program will help you prepare for other external certifications. Although the program provides comprehensive coverage of various topics, it is crucial to acknowledge that you must also prepare and study additional subjects specific to the chosen certification. AVC recommends enrolling for Google, Meta & Hubspot certifications which are NOT INCLUDED IN THE PROGRAM.

LEARNING PATH

1. Digital Marketting Foundation

This foundation course will cover key concepts such as the dierences between digital and traditional marketing, the 4Ps of digital marketing, influencer marketing, voice search, website creation, and behavioral marketing. You will dive deeper into behavioral marketing and analytics, understanding customer lifecycles, buying stages, and the dynamics of the marketing funnel to enhance your strategic marketing approach.

Tools Covered: WordPress

Topics Covered:

1. Digital Marketting Landscape

• Introduction to Digital Marketing
• Digital Marketing vs. Traditional Marketing
• The 4Ps of Marketing (Old and New)
• The 5P’s of Strategy
• How Technology has Changed the Marketing Landscape
• Importance of Influencer Marketing
• Video Marketing: The Future of Ads
• Leveraging from Voice Search
• Importance of Visual Content
• UI vs. UX

2. Website Creation

• Lesson 1 - Introduction to Website Creation
• Lesson 2 - Introduction to WordPress
• Lesson 3 - WordPress Website Creation Process
• Lesson 4 - WordPress Plugins and Website Launch.

3. Behavioural Marketting

• Lesson 1 - Understanding of Behavioral Analytics
• Lesson 2 - Why is Behavioral Marketing important?
• Lesson 3 - Types of Behavioral Marketing
• Lesson 4 - How Does Behavioral Marketing Work?
• Lesson 5 - Sources to Profile Users Based on Data
• Lesson 6 - User Profiling Based on Data
• Lesson 7 - Benefits of Behavioral Marketing

2. Search Engine Optimization

This module will teach you the importance of Search Engine Optimization(SEO). You will learn how on-page and off-page SEO works, explore the technical side of SEO to rank higher on search engines and learn how to analyze competitors.

Topics Covered:

• Fundamentals of SEO
• On-Page vs. Off-Page
• Technical SEO
• Google Focus on the User Experience
• Updates, Algorithms and Ranking System
• Link Building
• How to Optimize Your Content for Voice Search
• Website Asset Optimization (video, images, reviews)
• Ecommerce Website SEO for More Sales
• Increase the Website Conversion Rate Using SEO
• Conducting SEO Audit
• The Future of SEO

Tools Covered:

• MOZ
• Screamingfrog
• semrush
• Google Trends
• Google Keyword Planner
• Ahrefs
• Yoast

3. Search Engine Marketing

Learn how paid ads work with the help of keyword research. You will learn about different bidding strategies in-depth in the context of B2B & B2C channels.

Topics Covered

• Overview of Search Engine Marketing
• Understanding Concepts of Pay Per click (PPC), Google Ads Algorithm, Ad Rank, & Ad Positioning
• Bidding and budget strategies
• Keyword research and optimization using the search term report for better ROI
• Role and benefits of Ad Extensions
• Setting up automation rules for ads
• Strategies to make best ad copies giving 100% ad strength
• How to target the right customers with demographics, interest, location, etc.
• Use of dynamic keyword insertion
• Remarketing ads
• Integrating with different campaign types and optimization
• Using RLSA in Google Analytics to maximize the performance of campaigns
• Difference between the standard shopping ads and smart ads
• How to optimize the feeds at Google Merchant center
• Learn to diagnose the shopping feed, it’s errors, and correct them
• Performance Max & Smart campaigns are the future of Google Ads
• How to create and optimize the mobile app install ads to increase the number of users

Tools Covered

• Google Ads
• Google keyword planner
• SpyFu
• Google Analytics
• Keyword Tool
• WordStream
• Semrush
• Optmyzr

4. Social Media Marketing (SMM)

IIn this module, you will understand the need to leverage social media channels, learn how to select the correct content type in context for each channel, and grasp the importance of social media in e-commerce. Learn about the content research strategies and tools to design the right content from a social media channel point of view. In this module, you will also learn how to define the goals and objectives at every marketing funnel stage using informative content.

Topics Covered:

• Digital and Social Media Marketing (SMM) Overview
• Social Brand Management
• SMM Significance, Role, Goals, and Elements
• Setting Up Audience Personas
• SMM Strategy and Channels
• SMM Key Metrics
• Organic Postings
• Creating Facebook and Instagram Ads
• LinkedIn Marketing
• Content Marketing as a Backbone of Digital Marketing
• Best Practices to Optimize the B2B and B2C Content for Different Channels
• How Content Can Help in Improving the Performance of Paid Ads
• Designing a Content Structure (Topic Cluster Model Like HubSpot)
• Best Mobile Ad Content Sizes for Better Results
• How to Create and Use an Effective Content Calendar for Future Activities
• Measuring Content KPIs with Google Analytics and Other Tools
• Designing the Content Framework

Tools Covered

• TweetDeck
• Trello
• Youtube Advertising
• Canva
• Meta Creative hub
• Meta business suite
• Facebook page plugin
• Facebook for business
• LinkedIn for business
• LinkedIn Ads
• Powtoon

5. Strategies for Paid Campaigns

Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.

Topics Covered

• Overview of Paid Campaigns: How is a Paid Campaign Helpful in Business Building?
• Introduction to conversion rate optimization and conversation funnel
• Setting targets using CRO benchmarks
• CRO Analytics: Measuring and tracking conversion rates
• Principles of a good landing page
• Readability and hierarchy of the landing page
• How to use interactive videos, pictures, and graphics to improve landing pages
• The need generation technique or the scarcity generation for persuasion
• The Theory of Cognitive Dissonance: Persuasion principle
• Using reciprocity: The principles of reciprocal concessions
• Setting up dynamic ads: Knowing the musts of the dynamic ad campaigns
• Best practices for marketing budget allocation
• Tracking and analyzing performance of your competitors using Auction Insights
• Facebook Pixel
• Campaign bid strategies using portfolios: Google Ads
• Determining campaign budget and scheduling
• Building campaigns in Ads Manager
• Marketing and tracking: Attribution model

Tools Covered:

• Google Analytics
• Google Ads
• Unbounce

6. Analytics, ROI & Evaluation

Learn about the different types of KPIs and metrics using different analysis tools. Also, work on a live campaign to check the ROI of any product or service and learn how to improve the results.

Topics Covered

• Difference between KPIs & metrics
• Metrics for paid/owned/earned
• How to use tools like Crazy Egg to understand behavioral patterns of users on the site interface
• In social media, how reach is different from number of impressions and how we can achieve a 1:1 ratio
• Engagement rate vs. conversion rate
• Bounce rate vs. exit rate
• How to Analyze Customer Journeys Using Google Analytics
• How to setup an ecommerce marketing funnel and analyze it with Google Analytics
• How to calculate ROI for any campaign

Tools Covered:

• SimilarWeb
• YouTube Insights
• Google Analytics

7. Digital Marketing Capstone Project

The insights you have acquired in this digital marketing program can effectively be applied in this capstone project. You are provided the opportunity to select from five distinct capstone projects, each designed to allow practical application of the knowledge you have gained. As the final stage of your educational journey, the capstone project is a testament to your proficiency in this field, positioning you favorably for prospective employers.

Choose from below capstone projects:

• Contractworks

ContractWorks is a contract management software company that helps you store and search for your contracts in a secure ecosystem at any time. Although ContractWorks boasts of superior technology, software, security, and compliance compared to most of its competitors, it still encounters difficulties in extending its customer reach.

• Skullcandy

Skullcandy is a global brand bringing the noise and pushing boundaries far and wide. They have successfully modernized audio and leveled the playing field by making high fidelity affordable and high style attainable. Help keep Skullcandy’s youthful and adventurous consumers engaged.

• TOAST

Toast is a high-end, niche fashion retailer and part of the French Connection group that needs help reaching new customers and driving revenue while adhering to a strict set of brand guidelines, a sense of style, and seasonal trends – both in terms of fashion and traffic.

• Adidas

Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second largest globally, after Nike. Help Adidas market new products to its target audience and increase its reach.

• Grand Savings Bank

Grand Savings Bank is a full-service community bank providing diverse financial products and services to individuals and business customers. Help GBS gain more visibility and rank higher on search engines to grow and increase its customer base.

Elective Courses

1. Email and Mobile Marketing

In this module, you'll master the end-to-end email marketing processes, including automation and crafting high-converting email templates. Additionally, you'll understand the significance of mobile apps and marketing, discover techniques for optimizing apps with relevant keywords, and execute effective mobile ad targeting strategies

Topics Covered:

• Email Marketing
• Fundamentals of Email Marketing
• 5 Email Marketing Strategies to Boost the Growth of Your Business
• Creating a Mailchimp Campaign
• Template Creation
• Types of Leads and Lead Generation
• Automation and Campaign Execution
• Overview of Automation Dashboard
• Creating a Drip Campaign
• A/B Testing
• Mobile Marketing
• Introduction to Mobile Marketing
• Fundamentals of App Monetization
• Google Universal App Campaigns
• Facebook Marketing
• Twitter Marketing
• YouTube Marketing
• HubSpot CRM and AppTweak
• How to Rank Higher with ASO
• Ways of App Promotion
• Use of SEO and ASO in Mobile Marketing
• Burst Campaign to Boost App Installs

Tools Covered: 

• Mailchimp
• apptweak
• GetResponse
• asodesk
• Zoho
• Hubspot
• GoogleAds

2. Generative AI in Sales and Marketing

Dive into digital strategies, AI, and the role of generative AI. Master automated copywriting, AI-powered segmentation, and dynamic campaigns. Learn predictive analytics, AI-driven customer retention, and ethical considerations.

3. Blogging

Learn how to create and maintain a blog for promotion and user interaction in this course

4. B2B Marketing

Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

5. E-commerce Listing

Learn the basics of the e-commerce listing process. Learn how to promote your product and provide after-sales support

6. Meta Master Session

Attend online interactive master sessions by Meta Blueprint trainers and get insights about the latest trends in the digital marketing field

7. Affiliate Marketing

Learn the basics of affiliate marketing and how to use it to promote your business effectively

FAQs

How long will it take to complete the Master Programme?

This program is a 8 month long online boot-camp program with 5-8 hours/week estimation of study time. Meaning that each module will be delivered in different live online sessions

However, you can do it faster by request. Do not hesitate to reach out to us for better arrangements! You will have 365 days of access to the programme eLearning videos and class recordings.

When can I take the Master's live online sessions?

The timing of each course varies for different groups. You will be given access to a dashboard with a number of different time slots for the same session/topic. You decide which date and time works best for you. Some are scheduled for weekday afternoons, while others are scheduled for weekend mornings or evenings. Scheduling is based on factors such as the number of interested participants and the availability of trainers. If you miss a session, you can always watch recordings of that session. You will never miss out!

When can I unlock my Master Certificate?

You must complete at least 85% of the course to unlock your certificate. This is the same for all Master programmes. One of the criteria for obtaining the Master Certificate is to attend the live courses. However, if you are unable to attend live but can watch the recordings, we can make an exception. However, it is important that you watch the recordings if you cannot attend the live sessions.