Advanced Mobile Marketing sertifiointikurssi

Advanced Mobile Marketing certification training

Understand the basics of mobile marketing and its best practices

Mobile marketing is a key marketing strategy that represents the future of marketing. It is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalized information that promotes goods, services, and ideas.

With this mobile marketing training, you can master the art of mobile advertising, responsive design, integrated social media marketing, and much more.

About the course

An effective marketer who can leverage mobile and keep up with the explosive growth will win the audience and become indispensable. This Advanced Mobile Marketing course will help participants gain expertise in using the mobile medium as a means of marketing communication.

Duration

25 hours of high-quality e-learning content - 28 lessons

Objectives of the training

At the end of the course you will be able to:

• Understand mobile devices, key mobile product and service offerings
• Explain rules and regulations for mobile devices
• Understand mobile marketing and social media
• Create compelling mobile responsive design to create a great user experience
• Understanding mobile advertising and search
• Combining mobile marketing with other channels
• Gain expertise and knowledge on measuring and analyzing mobile marketing

What is covered?

• Lesson 1: Introduction to mobile marketing
• Lesson 2: Understanding mobile devices
• Project 1: Getting ready for the market
• Lesson 3: Core products and service offerings
• Project 2: Choosing core mobile marketing products and services
• Lesson 4: Complementary mobile products and services
• Project 3: Adding additional products and services
• Lesson 5: Mobile advertising and search
• Lesson 6: Incentives and loyalty programs
• Lesson 7: Mobile marketing and social media
• Project 4: Mobile for acquisition
• Lesson 8: Location and mobile
• Lesson 9: Mobile Rules and Regulations
• Lesson 10: Mobile Website
• Lesson 11: Mobile Marketing Analysis
• Lesson 12: Careers in Mobile Marketing
• Project 5: Mobile for retention

What is included in the course?

Materials

• Questionnaire for progress
• 5 practice projects
• Evaluation test after completion of the course

Access to the course

12 months online access to accredited e-learning

Information on exams

There is no exam, but to unlock your certificate you will need to complete 85% of the course, three projects and a simulation test with a minimum score of 60%.

Target group

The training is suitable for:

• Marketers in mobile marketing
• Digital marketing professionals
• Marketing managers
• Business owners
• Business development professionals
• Aspiring marketers
• Freelancers and academics