Future of Services: Connecting Digital, Physical & Social Spaces
Register in Future of Services: Connecting Digital, Physical & Social Spaces -workshop and learn how you can strategically design and re-design data-driven services and digital service offerings with Dr. Mohamed Zaki. Workshop and materials will be in English
During the workshop you will participate speed dating, learn the future of data-driven services and customer experience and understand how to design and manage service experience. You will exercise position your service on digital, physical and social spaces, think and innovate the business model and design the experience for your customer.
By the end of the workshop, you are able to recognize how firms can strategically design and re-design data-driven services and digital service offerings. You understand how firms can explore innovation in customer experience at the intersection of the digital, physical and social realms and how tools such as customer experience analytics and DDBM developed in Cambridge can play a role in the next generation of services.
Main objectives
- Which industrial trends and challenges are shaping the next generation of services and customer experience
- How to structure a consistent and engaging customer experience across digital, physical and social
- How to design innovative customer journeys and touchpoints
- How to generate insights from data analytics to manage and monitor customer experience
Want to know more?
For more information about Future of Services: Connecting Digital, Physical & Social Spaces, please submit an information request below and the school will contact you with further information.Seuraavat toteutukset
Kohderyhmä
Target group
Everyone who is interested of service design and business development.
Koulutuspaikka
Location and dates
According to agreement.
Kouluttaja
Speaker bio
Dr Mohamed Zaki
Deputy Director for the Cambridge Service Alliance (CSA) Research Centre at the Department of Engineering, University of Cambridge
“In 2018, I Co-founded and launched the new CSA funding and membership model. My research focuses on machine learning and its application on customer experience. My research develops novel data science methods to manage and measure customer experience and predict customer loyalty. Other research interests include digital transformation and data-driven business models.
I am an Associate fellow of the Higher Education Academy. I commenced my PhD in data science at University of Manchester. I am a recipient of an international award (2016 and 2017) from the Marketing Science Institute on customer experience analytics and digital customer initiatives. I am leading and managing industrial research projects from IBM, CEMEX, Cisco, BAE Systems, Caterpillar, Rolls Royce, Zoetis, Pearson, GEA Food Manufacturer. I am a steering committee member at the Through-life Engineering Service council and Cambridge Big Data Research Initiative.
I have many publications in highly ranked journals, including Journal of Service Research, International Journal of Operations and Production Management, PloS ONE, Journal of Production Planning & Control, Journal of Service Marketing as well as book chapters and many IEEE conference articles.”
Kustannukset
Price
Request an offer for a workshop to be held for your team.
Ota yhteyttä
Laurea-ammattikorkeakoulu – kohti osaavampaa tulevaisuutta
Laurea tarjoaa korkeakoulutasoisia koulutuksia, joilla vastataan asiakkaiden tarpeisiin muuttuvassa maailmassa. Olemme mukana organisaatioiden henkilöstön oppimisessa ja osaamisen kasvussa vaativampiin tai muuttuneisiin työtehtäviin organisaation tilanteen muuttuessa. Tarjoamme räätälöityjä, yrityskohtaisia koulutuksia yrityksen tarpeisiin pohjautuen sekä eri organisaatioiden työntekijöille suunniteltuja maksullisia koulutuksia, joissa...
Lue lisää kouluttajasta Laurea-ammattikorkeakoulu ja katso koulutustarjonta täältä